They understand that material handling is more human than just materials. Combining business acumen with intelligent solutions to deliver extraordinary experiences every time.

Material Control Solutions (MCS) began as a family-owned business operating under the name MATCONSOLL. While the company had established strong industry relationships and an excellent reputation through years of expertise and trust, its brand identity lacked consistency and strategic direction. Business partnerships were largely built upon personal relationships, particularly the credibility and industry knowledge cultivated by Chris, rather than a recognizable corporate presence. As the company evolved, several key challenges emerged. First, MCS needed to transition from a traditionally managed family business into a professionally positioned organization without losing the authenticity and values that had contributed to its success. Second, the company required a unified brand identity that accurately reflected its engineering capabilities, industry experience, and future ambitions. Finally, there was a growing need to shift market perception from that of a small-scale operation to a dynamic, expanding enterprise capable of competing on a larger international stage.

Pen to Pixels has partnered with MCS for over seven years, leading a comprehensive brand transformation that strengthened its market presence, unified its identity, and positioned the company for sustained growth. The process began with the development of a cohesive visual identity, positioning MCS as a modern engineering solutions provider while preserving the company’s family-oriented values and heritage. A distinctive brand identity was created, centered around a triangle within a hexagon, symbolizing the company's reach across all critical engineering disciplines and reinforcing its technical expertise. This new identity was consistently implemented across all brand touchpoints, including the corporate website, marketing collateral, and digital presence. In addition to branding, we executed key marketing initiatives, including: Website design and development, Social media management and content strategy, LinkedIn marketing and targeted campaign execution, YouTube channel creation and content development, Exhibition and trade show design, Corporate promotional materials and brand assets.

The transformation of MCS established a stronger, more recognizable brand presence, enabling the company to evolve from a relationship-driven family business into a professionally positioned engineering solutions provider. Through a strategic combination of branding, digital marketing, trade show participation, and content development, MCS expanded its partnerships across Europe, secured new international collaborations, increased market visibility, strengthened existing partner relationships, and achieved measurable revenue growth. Today, MCS successfully combines the trust and values of a family-owned company with the scale, professionalism, and credibility of a growing global enterprise, reflecting both its rich legacy and its ambitious vision for the future.